No matter who you ask, there is one answer you will always get when asking people how to get better results from your website or blog. The answer, of course, is to write better content. As great as that tip is, it is actually incomplete. What you really want is content written on great topics that focuses on the market you are targeting.
But, how do you know what content topics will actually strike a nerve with your target market?
The best way to make sure you are writing on topics that will strike a nerve with your target market is to know your target market. Okay, it sounds a little overly obvious, but you would be amazed at how many people are writing content for, well, basically for no one but themselves.
Let’s say you are hired to paint a fence. No matter what a masterful painter you are, or the amount of paint you have, or the quality of your fence painting brushes, if you don’t know where the fence is, you aren’t going to accomplish much. You can paint your own fence all you like, no one is likely going to pay you for it.
In the same way, if you don’t know who your target audience is, you can’t know which topics are engaging or compelling to your audience. Many part time bloggers and professional internet marketers alike make the mistake of assuming that the audience they are trying to reach is just like them. It is a natural tendency we all have to think that everyone sees the world as we do. Its a perspective bias, and one you need to avoid if you want to write content on topics that others will actually want to read.
So, how do you combat the bias and come up with topics that will actually strike a nerve with your target market?
First, you need to make sure you know who you want to write to. Think about what your blog or product offers. Then think about what type of people would be interested, or better yet need, what you offer. Make sure you consider different age and social or ethnic groups and how their interests might differ from yours. You can even put up a questionairre in order to help construct an more accurate profile of your visitors.
Next, you need to come up with some basic content topics dealing with your product or services. You can get great article topics ideas from current events on the news, google searches of your keywords, further keyword research to open up new areas of investigation, reading forums that are related to your market and even by reading what your competition is writing about on their sites.
Now just combine the two. If your target market is comprised of 20 something urban college graduates and your topic idea is best cars of 2009 then, though you may consider cars that can haul lots of stuff and generate 300+ horsepower to be best, your market is much more likely to respond to a topic like Top Ten Green Cars of 2009.
Remember, know your market audience and write topics for them, not for you. There are a lot of people out there looking for the information you are providing. If you start to write for them, instead of at them, you are sure to see a difference.
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