Should all companies have an internet site and how much capital should they spend on it?

All companies will profit from some presence on the worldwide web, even if it is only a straightforward listing on a site such as yell.com or one of the other company directory sites. That way, even if clients would not contemplate purchasing your product or service over the web at least they can find your address details so that they can pop in.

It may be that a little more information would be useful to the customer, say for example you are a bridal shop the chances of a bride to be buying a dress from you via the internet are slender but she may very well want to know a few things about your business before deciding whether to drop in. Shop opening times will be useful as will knowing if a meeting is required. She may also want to know what price range of dresses you hold, which designers you work with and whether you sell accessories, bridesmaid dresses etc. All of this information means that a small 3 or 4 page website would be well received by a customer base who are more and more used to seeing what they want online.

That said, the trade you will attract will still be relatively local as clients will come to visit you in person so there is no requirement to spend huge amounts on listing the full range of your stock, having images of everything taken and having a “buy on line” service available. The cost of a functional simple information website should only be a few hundred pounds and there is no need to spend on Online Marketing or take notice of about your Search Engine Placement as clients will search for you via your business name.
Other organizations, whose market is more suited to national or international sales will need to invest heavily in their website if they are to tap into the possibilities of the web. If we look at a business that sells car windscreen wipers on line we can see the difference straight awat. If the customer knows that the wipers she spots on the website will fit her car and that they are a good price she will buy from wherever she is. This could mean national and international sales for the organization that they would simply not have from having a place on a high street. Money spent on Online Marketing provided by a SEO Company is however in this instance paramount. If you do not have a good search engine listing none of those potential clients will find you as they will not know you by name; so spend in both site development and Search Engine Placement is critical.

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