From a website usability testing point of view, I find it’s good as a user, not to have excessive text on a domain. If I’m going to a website where there are countless thousands of words, I could just click away because I simply can’t handle it, it is too much. Nevertheless it seems as if Google wants there to be rather a large amount of text. Lots of sites which rank well have a lot of text. It’s vital to realise how to balance that, the utility versus making Google ecstatic.
We’ve all been to those long form internet marketing reviews and sales letter pages where you have to scroll twenty minutes just to get to the bottom and they’ve just written tons of material. I think there is a little bit of a shift away. I don’t read long form sales letters on website usability study. I like to see a bit of a combination between video and text. You definitely want to have both. You can rank a website even if it doesn’t have any text on the page. You’ll do better if you have some text on the page.
Just try and be as concise as you can be, but it really does depend on what the topic is. If I’m writing a post for my blog, I don’t mind if the copy is a little bit longer. If it’s for the individual products and services page like on, for example, Melbourne SEO, underneath the video, there is some text there. Find that balance.
Speaking from a conversion perspective, let’s forget SEO for the present, it all boils down to the website usability testing,product and the niche. In terms of the telco material, they are selling $10,000, $15,000 telephone systems. Folks need to read material before they spend $10,000. So this boils down to testing and split testing. It always boils down to working out what you’re selling and what it’s worth. If someone’s going to buy an optimise press copy after reading optimize press review, they don’t go to read twenty-five paragraphs, yes, it’s red, it’s this length, it will fit, perfect, I’m done. It just boils down to what you are selling.
As an internet entrepreneur, you just want to make sure you put the keyword on the page. There are a few other html formatting tags in your H1 tag and bold and italics. Then if you can embed your keyword into the domain name, the url, that’s good as well.
Don’t rely on your web designers to know these things about pingback optimizer review. A couple of years ago now it would be, we hired a web developer who came straight out of university, so she did a three year course in web development and came to us.
The first day she built a site in Flash which basically means Google can’t read it. We started talking about website usability testing, SEO and explaining this to her and how it works and she had never heard of it. A three year university degree on web development and had no idea about these sorts of things, about conversion, about SEO, about html and that kind of thing. She knew how to build a site in html but not what to do to make it work.
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All great points and in my opinion Usability Testing is critical. I use a live User Testing Service (such as http://www.usertesting.com) to see what real website users really think while they use my websites. I am always amazed at what I learn.