Small Business Administrations, And protiability

by Assistant on April 5, 2009

One of the most important areas of marketing… and one of my personal favorites… is email marketing.

Email Planning and Personalisation
What I have discovered is that highly personalized, person-to-person appearing email works up to 510% better than advertising agency graphic laden blatant adverts.

…That’s no surprise to any direct response long-copy copywriter,small business manager, but it was nice to see it happen whilst contracted with an advertising agency by beating their largest clients back-end monthly email control piece by a whoping 510% on a split test.

With 100% more click-throughs (120 compared to 60). Followed by 510% more actual applications (61 compared to 10).

You might not be interested in loans yourself, but for the target audience, this hit their sweet spot. Here is my email copy:

Hi [firstname],

Do you qualify? From our records I think you do.

In fact: This could be one of the best financial considerations you can make right now. Especially if you feel trapped by high monthly repayments on loans or credit cards…

If you qualify I can show you how to:

Save over 50% of your monthly outgoings
Consolidate expensive debts
Easily manage your financial obligations
Start right now (no matter how poor your credit rating is)
Quickly find yourself with extra spending money for the family
And here’s another great benefit you’ll take advantage of:
You can immediately stop all debt repayments for 3 entire months!* Won’t that give you some breathing space to catch up on a few of life’s basic necessities?

But do you qualify? Let’s see…

Question 1: Are you a homeowner?

Question 2: Would




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