For network marketers, one of the most powerful way to attract prospects into your sales funnel is with internet attraction marketing articles.
As a form of promotion, they both educate and draw a prospect into your space but unless you’re using them to educate, then they won’t have much impact at all. Structuring articles correctly is vital for maximum impact.
Too many articles are little more than a sales pitch and most people tend to run the other way when they hear one. It goes against the entire grain of attraction marketing. But write about something you know which teaches others and you are putting into motion a powerful attractant factor which in many cases, a reader cannot resist.
Teaching sells especially online. People come online in droves looking for solutions and you are the person to give it to them. In this article, we want to show you how important the structure of your article is and if you get this wrong, then you’ll be driving a lot of visitors away even if your content is top notch.
Online Attraction Marketing Articles
The other important aspect of your articles should be their cosmetic make up. While the information is vital in breaking down any trust barriers, your article also needs to be visually appealing. If this sounds confusing let’s explain a visually appealing article.
Avoid making your piece look like a huge mass of words. That is, use paragraphs and use them regularly. While your information may be great the reader can easily turn away because it can look hard work to read.
Paragraphs should be no more than two to three sentences long. The article has to appear an easy read and a piece that is spread out will look a lot easier to read than one which has just a couple of paragraphs.
Try this yourself. Scan the article directories and look through the content submitted. Make note of the ones that immediately appeal to your reading senses. It’s quite likely you will be more drawn to those which have several paragraphs than those with one or two.
Take a look at this article for instance. Notice that it is broken up into at least eight or nine paragraphs. This is what we call visually appealing. While the content is vitally important and aimed at teaching you the correct way to structure the piece, it’s also meant to look easy to read.
If it was just a couple of paragraphs would you be as inclined to read it? Probably not and the simple fact is while this information will increase the number of people who stick around and read your content, the mere fact it looks like hard work to read will turn most away.
Attraction marketing articles need to teach the reader and make it as inviting as possible to spend the few minutes to read it. Once you understand this concept you’ll experience an increase in the number of people who absorb your content and follow your links to your web properties.
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