Revealing secrets of Pay per click formula
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If you want to have success using pay per click to market your online goods and services, you’ve got to devise an effective pay per click formula.Not every online marketer approaches pay per click in the same way, and each probably has developed their own unique method in order to make pay per click (or “PPC”) work for them.Your approach may be different there are a few norms that you should understand before using Pay Per Click Formula devised by some one else or when you are making your own formula.The biggest secret is that conversions (sales) are the most important aspect of your PPC marketing campaign.Plenty of clicks are liked by all however it is of no use if the clicks don’t turn out to be sales for you as this will be wastage of your money and time.To have a winning pay per click campaign it is very essential that you have a complete tab and examining of PPC ads.
So how do you test conversions?A tried and tested way is to make many ads for each of your online promotions instead of just one ad per promotion.For the same marketing promotion you can have around three or four ads.You could use those four different ads in bids on the same keywords, and then have each of those four ads point to a different page on your site.You can keep the data on each of the different pages same but have a different address for each of these pages.This will be helping you to decide which of the ad is working for your sales at the time of preparing pay per click formula for yourself.
Web tracking logos help you to track how much sales have been generated by each ad that you have made if you have an approximate total of 500 clicks in all.It could be, for every 500 clicks that are sent, you are able to produce 3 sales from 1st ad, 2 sales from 2nd ad, 7 sales from 3rd ad, but just 1 sale from 4th advertisement.Your conversion rates for those ads would be 0.6 percent, 0.4 percent, 1.4 percent, and 0.2 percent respectively.Clearly we can see that “Ad #4″ out-performed all of your other ads combined.Hence, at the time of consideration do not pay attention to others and just emphasize on the good working ads like “AD#4”.
Do away with the remaining ads.This is not the only thing that you should focus on, other things like keyword research and the ratio of cost per click and revenue generated by that click must also be considered.But before you start with a wide shotgun approach to launching a PPC campaign, take a step back a moment and develop a plan to test your conversion rates.You will discover that testing the conversions is a key to denote success or failure in your pay per click marketing.
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