Your website development is not all about content. While content is still king when it comes to providing useful information, it’s just one aspect that can be optimised on your site. Everyone talks about keyword optimisation within your content and therefore some believe it is the only important part of optimisation.
That is what we are really talking about here – website development optimisation. Don’t just focus on the content. The search engine robots will be looking for keywords throughout the page, not just within the content. Here are a number of options for developing the website and enhancing sales potential.
A website can be more than just your window into the cyber world. It’s your base of operations and can also be a source of rich information about your business. Remember to use site statistics to help you improve everything.
What To Look For:
A number of different statistics can help you improve the way that search engines look at your site. Each one can tell you something useful about how your business is currently doing.
1. Page views – Do you know many people look at each individual page? On a monthly basis, look at the number of page views to see which part of the website development is more popular than another. You might find that certain pages are more popular during certain months due to seasonal offers. You can also learn what items are doing well and which ones are dragging down the bottom line.
2. Unique visitors – Your site may get many visitors each day, but they could be the same person coming back more than once. Unique visitors are first time visitors to your site and not repeat ones. The more unique visits you get the more potential customers you are coming in contact with.
3. Links – For example, outbound links. If you have the right software setup, you can check to see if, for example, somebody clicks on your Stumbleupon icon to bookmark one of your best blog posts. Posted ads can also be analysed to see who clicks them. If you use Google AdWords, your stats can be tracked enabling you to receive money.
4. Sales – You can track how well your shopping cart does each month. This will tell you where your sales go down or up and when people abandon your shopping cart without purchasing. To help you predict the future of your business, compare statistics appropriately and identify buying trends.
5. Keyword analysis – Analyse one or two keywords per page. Look at each page to see how well these keywords are doing for you. Using a different page for different keywords also allows you to know which ones are under-performing for you so you can try a new tactic.
Google Analytics is a free program that you can use to measure these and other website stats. Having so much information at your fingertips can help you rise to the top of your online business niche and stay there.
Michelle Dale is The Managing Director of Virtual Miss Friday, an accomplished Executive Virtual Assistant Service which helps companies of all sizes reach their commercial targets. Want to get more information about online business building success strategies that really work? Contact VMF today!
Welcome, and Thanks for visiting... If you find this page useful, you might want to subscribe to the RSS feed for updates on this topic.
TPA Related Websites
