Applying Website Development Stats To Measure Your Results

Your website development can really make you money. It can take your business from so-so to WOW! All you need to do is learn how to use your statistical information to help you get it done.

Website statistics can tell you a lot of things. They can show you which products are doing well and which are not. Find out what visitors like about your website development, and what they don’t like too. Do your keywords work? That can be explained also.

By starting a plan for your business, you will be able to map out where your sales should be year by year. With online businesses you can do this through website statistics. In this way, you can measure various initiatives on your site that can directly impact your business.

Website Statistics.

One of the things that you want is traffic. If you don’t get traffic, sales will not follow and your business will stagnate. A marketing plan will detail how to get traffic. It’s not a foolproof way, however.

You will need to measure your efforts to see if they are working. Statistics will help you here. What do you measure? Consider these:

* Unique visitors (how many different people visit your site).
* Keyword analysis (to tell you which keywords would bring in traffic).
* Conversion rates (how many visitors go from reading to buying items).
* Webpage analysis (see where visitors go to when they are in your website).
* Page views (how many people visit each unique page on your website).

These are just some of the statistics you should know about. When you begin marketing, the statistics can help you to see if you are on the right course.

Do your keywords drive traffic?

Statistics are gathered on a monthly basis, but it can still take a few months to see trends. Analysing a trend can show you if your current plan is working. Because of the lag time, it’s not wise to make changes to your plan for several months, to give it time to work, or not work. When starting out, it often takes that long to accurately identify sales.

Site statistics give you somewhere to start. Without some way to measure your business efforts it’s like shooting in the dark – you don’t know if you’ve hit or miss. Looking at all the statistics together gives you a better idea of what to change first in an attempt to improve your business.

To start off with, make sure you have a way to measure site information, right now. You can get both free and paid software tools to help you with this task. It’s also possible to employ specialised companies to measure and analyse this data, advising you about your next move. But, for small online business endeavours, using software to compile the data and your own brain to analyse it will suffice.

Michelle Dale is The Managing Director of Virtual Miss Friday, an Executive Virtual Assistant who assists businesses and individuals with achieving their professional goals. Want to find out more about online business building success strategies? Contact VMF Now!