Book Publicity

The Publicists Assistant is a publicity company that is dedicated to helping authors and publishers with their promotion, marketing, and media relations. We create effective book buzz as well as author recognition that will increase book sales. We help writers build their author brand.

Most Frequently Asked Question

Q: One of the first questions we are always asked is whether or not an author needs to hire a publicity company.
A: A publisher’s in-house publicity department cannot possibly handle all the of all their authors’ promotional needs with the degree of effectiveness that an independent firm can bring to the process.

It’s difficult for a writer to do his or her own publicity. Everyone believes that The New York Times should review their book or that Oprah should be knocking on their door to interview them, but we all know that it’s not likely. Because we are an agency not only do we have better contacts, but we can be more objective about the promotional angles of your project. Publicists also give you more credibility in the industry. It’s important to have an agency that understands and really likes your book.

Whether you are a New York Times best-selling author or want to self-publish your debut book, The Publicists Assistant will assist you with the difficult demands of book promotion and book publicity.

The Publicists Assistant is a publicity company that is dedicated to helping authors and publishers with their promotion, marketing, and media relations. We create effective book buzz as well as author recognition that will increase book sales. We help writers build their author brand.

What kind of books do you promote?
 
We promote fiction and non-fiction on a variety of topics including current events, food, self-help, health and fitness, business, social and political issues, chick lit, mystery, memoirs,  true crime, parenting, education, history, military, and sports.

How do you promote books?

We offer our clients a number of options to maximize their exposure to the media and increase their readership through radio and television interviews, book reviews, newspaper and magazine placements, internet publicity, and book signings.

When is the best time to hire you?

The sooner you begin your book publicity campaign, the better. Waiting until the last moment to launch your media campaign (or blitz as we say) can seriously undermine your book’s chance of success.

The best time to begin your campaign is at least three to four months before your book is due to hit the shelves. (Six months is even better.) That way you can get coverage in monthly magazines that have at least a three-month (or even a six-month) lead time. Regardless of your time frame, contact Anissa to see what she can do for your book.

If your book has been in hardcover and is not being released in paper back, you want to make sure that you still have a good lead time to promote it.

More importantly, since Anissa personally handles each author’s book publicity campaign, she accepts only a limited number of clients. If you wait too long, it may be too late for her to put you on her schedule.

Will I need a press kit?

Yes. A media kit is vital to letting people know about your book and who you are. At the very least, you want a press release, pitch letter, an author bio. A Q&A sheet is often also advisable. We will create a press kit for you at no extra cost as part of your publicity campaign.

Are you affordable?

Yes. Many firms charge far more than we do for the same services. Because we are not a large firm we are able to keep our costs down and pass those savings along to our clients.

Instead, we develop a publicity campaign to match your budget and schedule.  Our rates are extremely competitive–and we have a demonstrated track record of results. Take a look at our testimonials page. And, yes, Susan will be more than glad to provide ample references.

How do I hire you?

Give us a call or send an e-mail. Anissa will personally speak with you about promoting your book. If you think we’re a good fit for your book, she will ask you to mail a galley or manuscript, so she can explore in detail the best way to promote your book.
 
Once Anissa has reviewed your manuscript, she will contact you to discuss and suggest the best available options with which to promote your book. As there are usually several ways to promote a book, you can decide which way is best for you.

Next, we’ll write a proposal and then draft a letter of agreement. The letter of agreement will outline the details of your publicity campaign. Once the letter of agreement is signed, work begins to get the word out about you and  your book. Now, your book publicity campaign is launched!

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