The Publicists Assistant

Free Gift with Purchase Promotions

November 4th, 2009 | Author: Assistant

Many retailers are feeling the pinch of falling sales. People aren’t buying as much as they used to. When they do buy, they expect to get the a great deal. A smart retailer can use this expectation to promote a product in a way that will induce the consumer to buy. If used correctly, a “free gift with purchase” promotion can be one of today’s most effective sales tool. When it comes to marketing, there is magic in the word “free.” It catches people’s attention immediately. It implies that they have gotten the better part of the deal. It’s important, however, to use the right type of gift. A key chain may do little to make a buyer part with his money; a well-considered quality item can. Cosmetic companies have been using the free gift with purchase promotion successfully for years. One of the reasons for the success is that the campaign has been directed at a very specific target audience that has an interest in the product being sold and the free gift. Certain companies are so well-known for their twice-annual free gift campaigns that consumers actually delay a cosmetic purchase until the promotion. When they do buy, they head straight for the brand being promoted. These smart companies make sure that the gift with purchase represents a value to the buyer. The gift usually consists of an attractive package filled with several full-sized named-brand items the consumer is actually looking forward to using. The free gift adds a tremendous inducement to buy. A free gift with purchase campaign can be used in any industry in order to attract customers. A cereal manufacturer can use a “free milk with purchase of box of cereal” to get shopper’s attention. The milk is a valued item to the consumer. When faced with a choice, the buyer will more than likely opt for the brand of cereal that is accompanied by the free milk. It can be a challenge to sell a high-ticket item like a car during these difficult economic times. However, several car companies were quite successful when they offered free petrol along with the automobile. Once again, the petrol was something of value to the buyer and made the purchase of a car a more attractive deal than it would otherwise have been. Promoting a product with a free gift can be tremendously effective if done properly. If the free gift is seen as having value to the consumer, there is a far greater likelihood of making a sale than if there were no free gift attached. The right combination of items can make for a potent incentive to buy. To find a distributor of promotiona gifts in the UK try visiting the bpma sourcing site. All British promotional merchandise Association members must supply trade references and a suitable financial history before they can join. During their membership, they must adhere to a strict code of conduct ensuring that their practices are legal, decent and honest.

Marketing Manager for Brand Horizon – UK – Always buy promotional products from a UK vetted member of the bpma

Article Source:http://www.articlesbase.com/branding-articles/free-gift-with-purchase-promotions-1418747.html