OK, so you’ve decided you need some branded memory sticks to support your marketing and advertising activities or perhaps to hand out at an event or seminar or maybe even to give away to staff or customers. Not surprising really as branded memory sticks are incredibly popular and are always well received.
Memory sticks are a great way to get your brand promoted, they have real and perceived intrinsic value, they’re portable, useful and they look great printed or engraved with company logos. Not only this but, the price of memory sticks has fallen to a point where they are now a viable option for many activities and events but, when shopping around for the best deal you do need to have your wits about you.
When sourcing printed memory sticks it’s understandably easy to be led by price and price alone. After all, times are hard at the moment and budgets are tight and it’s critical that you demonstrate to the budget holders that you’ve secured the best deal you can. But, don’t let price be the only arbiter because making a buying decision based on price alone, particularly from a supplier you’ve never dealt with before can this can come back and bite you where it hurts!
Here’s a true tale that illustrates this point – A customer recently asked us to beat a price for a large quantity of 1GB branded memory sticks. The customer in question had gone directly to a factory in China and was presenting us with an incredible price challenge. Despite our best efforts we couldn’t get anywhere near the price and the order was placed on the factory.
When the order arrived and the customer started to load data onto the memory sticks they were surprised to find that although the sticks had 1GB labels on them that they could not load more than 128MB of data! On checking with the factory they were informed that the internal memory was 128MB not the 1GB ordered and paid for. The memory sticks had been “dressed up” to look like 1GB sticks and the factories response was that it was the only way the could meet the customers target price!
The factory has refused to accept the memory sticks back so the client is stuck with thousands of branded memory sticks that are useless for their needs. Whilst litigation would normally be an option, cross border litigation against a factory in China is a little more challenging!
The moral of the story is that if a price seems too good to be true then it most probably is and when sourcing branded memory sticks you are best to use a reputable, local company that have a proven track record of delivery and support.
Phil is part of the team at USB2U. USB2U is a specialist supplier of Branded and Promotional USB Memory Sticks. We offer fast turnaround times, excellent advice and support and free design and mock-ups. If you are considering Branded USB Memory Sticks or want a custom USB memory sticks then please contact us – we ‘d be delighted to hear from you. Article Source:http://www.articlesbase.com/branding-articles/branded-memory-sticks-buyer-beware-1397651.html
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