I am yet to meet a person that is not affect by music. Life is greatly influenced by music and we all have different preferences and that is one fact that business owners need to know. When it comes to advertisement, music plays a major role in ensuring that a company gets the attention of its target audience. In this article I want to address the issue of advertising on radio or television.
If you want your advertisement to have more impact it is advisable to be more objective. The first thing a business owners needs to realize is that he is not airing the advert for himself rather to his target audience who obviously have different tastes of music. Therefore, get to learn what your target market prefers. I say this because most marketers are ignorant of this fact since they do not know their customers well enough.
Instead of going for songs that are familiar and common, it would be advisable to choose new music. By doing this you are telling your customers that your business brand is about newness thus they will consider you as innovative. Songs that are known and preferred by many people only bring a sense of familiarity and ease about your business brand.
When it comes to advertising, the background music should touch on the emotional side of your customers and thus make your business brand to be attractive.
An important marketing tip especially when it comes to advertising is for a marketer to put aside his ego. He MUST not do an advertisement in his own liking but rather be adventurous and seek to address the needs, wants and also the interest of his target market.