by Aaron Boyce (www.abworkshopsarethebest.com)
1. Creative – You must be creative and innovative. Things just don’t happen magically. Successful marketeers make things happen. When things go wrong, and they will, your creativity is the one thing that can make every right again. Here’s where the cliches come into play. “Think outside the box”. Make lemonade out of lemons”. Well, someone in marketing came up with those ideas.
2. Sharing – Success breeds success. And there is enough success for everyone. Therefore, successful marketeers are never greedy or stingy with their ideas. Instead we share with others for the good of the community. We share with others for the good of our fellow brothers and sisters (all over this land).
3. Patient – A good marketing plan is not developed overnight. Nor is it implemented overnight. Nor will it work overnight. And you won’t get rich over night. Patience is a virtue. Have a cup.
4. Good Natured – Ho, Ho, Ho is the catch phrase of one of the greatest marketeers of all time, Santa Claus. That dude has sold trillions of dollars worth of toys, jewelry, clotting, etc. since like forever. My mama told me that you catch more flies with honey than with vinegar. I didn’t quite understand why I wanted to catch flies at all. But I did understand the concept – be nice to everyone and they will be nice to you. That is effective marketing.
5. Daring – Are you willing to jump out an airplane without a parachute? Neither am I. A successful marketeer takes calculated risks. They will jump out the airplane but only after they pack the chutes themselves. The phrase “that’s not the way we do it” has no meaning to the marketeer. We truly understand that it is virtually impossible to prove that something cannot be done. The only thing you can prove is that it hasn’t been done yet.
6. Organized – We like to see how things will turn about. Although it might seem to the casual viewer, based upon our workspaces, that we are disorganized but it is far from the truth. For our plans to work, timing and precision must be included in our plans. A true marketeer can be counted on for their reliability, timeliness, and planning.
7. Community Active – We care about the community in which we live, in which we serve. We give back to the community because it is the right thing to do, not because it makes for great P.R. By the way, it makes for great P.R.
8. Bargain Hunters – Just cause we have money doesn’t mean we want to spend it. And the successful marketeer has worked with many a cash challenged organization and knows how to design and implement a low cost marketing campaign.
9. Crazy – Just a touch of insanity helps. After all, when everything seems to be falling apart and you still are smiling like a Chesire Cat, what does that make you???
Aaron Boyce, founder of ABworkshops, national columnist for examiner.com, and author of four publications, travels across the country spreading his message of success through self-motivation and self-awareness. A stutterer since the age of nine, Aaron had overcome the pain of rejection, humiliation, and self-loathing to become a powerful, motivational, and dynamic speaker and trainer on the issues of small business development and marketing. His message, , has informed, inspired, and entertained thousands of motivated people nationwide. You can reach him at: aaron@abworkshops.com; www.abworkshopsarethebest.com; toll-free 1-866-745-6966.
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