Search engines like Google, Bing and Yahoo have changed tremendously over the last decade. Algorithms used to deliver results to the millions of searchers each day have become very smart at determining searchers intent. Delivering the most accurate results possible makes the searcher happy and insures the searcher will return to that search engine the next time they need information. Delivering the most accurate results possible is why many feel Google has been able to control the search market. Google’s market share as of January of 2008 toped 65%. This percentage reflects tens of millions of people searching on Google every day.
Exactly what are these people searching for? The very popular “make money online” continues to be a hot search but searches for consumer goods, services and information continue to increase every year. Google released late last year that approximately 48% of all searches logged are first time queries not entered into the search field before. This means that people are always seeking new things to search for.
All of these searches have created a exploding business opportunity. Businesses of all sizes rely on Internet searches for a wide variety of revenue generating opportunities. One such industry, SEO specialist actually help businesses and people to optimize the web pages they have on the Internet so they can be found in searches. Big business to small business, more visibility is big business and highly sought after by those who understand the importance of being found online.
Over the last few years, another industry has popped up online. Reputation management firms has rapidly becoming sought after from individuals and businesses who have developed a “bad reputation” or complaint online. This happens routinely for some. The popularity of complaint sites such as the rip off report has fueled the need for such services as more and more people have found a voice on such sites and can freely complain about stated wrongs or “rip offs” they feel they have endured, real or imagined.
Search engines are becoming smarter, faster and a tool many people cannot live without. New trends such as local search, the process of delivering local businesses for a search result and user intent, developed from the ability of search engines to search a computer to understand what topics and subjects you are interested in to deliver better online search results are just two of the reasons the search engine is becoming more useful as tool for anyone who accesses the Internet seeking information. Constant improvement of the search results page to present results in the most advantageous way possible insure the life of search as we know it is long and strong. As search engines become more adapt at determining the searcher’s intent, it will become harder and harder to live without the search engine as a online tool for everyday use.
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