Normal marketing for any business (including a network marketing business) seeks to grow a business by attracting new customers and growing a downline in a linear manner. In this article, I’ll show you how to get far better results for your network marketing business by growing geometrically. Geometric growth consists of four elements that you can imagine as the four sides of a square. The good news is that it’s far easier than it might sound. You’re probably already growing geometrically whether you know it or not.
Making each transaction bigger is the first element of geometric growth. Restaurants where servers inquire about drinks, desserts, etc. and the piles of chotchkes near most cash registers are examples we’re all familiar with. Here is another example: If you sell electronics, you could inquire about extended warranty options. People who join a network marketing business such as MOXXOR WORKS Team can choose from several participation options. Selecting a higher level benefits them by making them eligible for higher commissions… and benefits you by increasing your new enrollee bonus.
Always give customers the chance to upgrade, no matter what you sell! Likewise, there should always be a way for the customer to downgrade. Why? Because offering one item forces an all-or-nothing decision. On the other hand, if you offer the product you’d like to sell the most of in the middle of a range of options, you’ll find that most people will indeed buy that product because it’s neither ostentatious nor the “el cheapo” model. However, you’ll find that a good number of customers will gladly pay more for the upgrade. Offering a downgrade is a great safety net, especially in today’s economy. Offering a range of choices is a great way to grow your profits with little to no effort. The MOXXOR WORKS Team offers people many ways to purchase the product as retail customers or as enrolled associates.
You’ll also want to boost the frequency of your transactions. Food (including supplements) and fashion are two great examples of industries that benefit by increased transaction frequency.. People who bought from you once are far more likely to buy from you again. Commit yourself to diligently following up with prospects and customers and your profits and business will grow. Customer loyalty will also improve. This means you need to be an expert in all areas of your network marketing business. Staying in touch with your customers and knowing how they’re doing will help you spot opportunities to sell more product more often.
Third, every person is the center of a network… which is where the term “network marketing” comes from. Word of mouth is one of the most powerful marketing tools ever invented, especially for network marketing business opportunities like yours. What can you do to tap into a new enrollee’s network? You are only limited by your creativity. How about offering teleconferences that help your enrollees present your network marketing business opportunity?
Don’t forget linear growth. No matter how well you practice geometric growth, you will need fresh customers and enrollees. This is why you must constantly be on the lookout for new enrollees for your network marketing business.
As I said, chances are that you’re doing a little geometric growth without even realizing it. This is true because most marketing is done by accident. Think about your network marketing business. Do you do specific things that you consider marketing? Imagine how much more effective you could be by making all of your marketing intentional. Remember that marketing is all contact between your business and everyone else. If you lack a planned method of handing every such contact, then you are not taking full advantage of geometric growth. It’s like driving a boat while dragging the anchor.
How powerful can geometric growth be? Let’s say that your product sells for $100. The linear marketer would pocket the Benjamin and call it a day. Not the geometric marketer. They know that their customers need their products three times per year over a period of 20 years. They also know that each customer can refer three others. This $100 has just become $24,000 ($100 x 3 sales per year x 20 years x 4 customers = $24,000). Which would you prefer?
There is one huge catch, though. Geometric growth will be impossible unless you provide first-rate products and services and wrap that in world-class customer service and enrollee training that consistently under-promises and over-delivers. Furthermore, geometric growth is not for shuck-and-jive artists, nor is it about exploiting or milking your customers. The network marketing business that succeeds the most is the one that gives the most. The MOXXOR WORKS Team invested hundreds of hours and tens of thousands of dollars in building the site and each of us invests so much in each of our team members… because no one succeeds unless everyone succeeds.
Successful geometric growth requires consistently high integrity and dedication to solving your customers’ and enrollees’ needs. Successful geometric growth is built with your commitment to quality and backed by your 100% guarantee.
Just how important are your customers and enrollees? They are the only reason you’re in your network marketing business. No customers or enrollees, no business. Lose your network marketing business and paying for such frivolities as food and shelter becomes that much harder (especially in this lousy economy). You may be able to pull the wool over people’s eyes for a short time, but you’re in business for the long haul.. aren’t you?
Anthony Hernandez
Anthony Hernandez is a Certified Guerrilla Marketing Business Association Coach and author of Guerrilla Marketing Success Secrets with over 20 years of successful self-employment experience. He is proud to be a co-founding member of the MOXXOR WORKS Team. Visit Anthony’s Web site to learn more about the MOXXOR WORKS Team and our network marketing opportunity.
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