When it comes to Online Marketing, using Social Media is King. With the recent rise of Social Media, Marketing your Website has become a constantly changing business, adapting to new Technologies and techniques as they come. It is more important now than ever to have a Strategy in place before you set out on any Online Marketing ventures. Using a Social Bookmarking Strategy can and will save you time and money.
So what is the best Social Bookmarking Strategy for Marketing your Site? Well, I don’t know what the BEST one is – it depends on how that word is defined, but I can share with you the strategy that I personally use to market my Websites that has proven itself a success to me.
First, I create accounts at all of the social bookmarking Websites that I wish to include in my Social Bookmarking Strategy. This can be a tedious and time consuming task, so if you have the funds do yourself a favor and purchase some automated Marketing Software Strategy software to speed the process up for you and save you the headache.
Once I have that done I social bookmark the main page of my Website that I am promoting with a Keyword Rich Title. I focus my efforts on one Keyword at a time, so choose just 1 Keyword to market for now (I personally recommend using Keyword Software to find money making Keywords that are low competition and high converting. Don’t underestimate the power of the Keyword Research process). Also include the Keyword Phrase in your Tags and choose tags that are popular and relevant to your Website.
Now that you have your main page bookmarked at all the Bookmarking Websites it is time to move on to bookmarking all sites that are linking to yours. These can be other Websites that you own, or sites of friends, family, link trading partners, etc. Make sure you bookmark the page on their Website that is pointing back to yours, as this is what will help Google and other Search Engines find your Site.
The next thing I usually do in my Social Bookmarking Strategy is make a Web 2.0 Property. I personally prefer Squidoo Lenses over any others. Simply go to Squidoo, make an account and place content from your Website onto your personal Squidoo Lens page your just created. Include at least 1 link on your Squidoo Lens that points back to your Site. Also, be sure to anchor this link with your Keyword Phrase you have chosen.
Once you’ve created your Web 2.0 property that links back to your site it’s time to Bookmark it. Go through the same process you did with submitting your main Website and submit your Squidoo Lens to the Bookmarking Websites with a Keyword Rich title, description and popular tags.
If you want to go above and beyond with your promotion you can also bookmark any RSS Feed Profiles or Article Profile pages you may have created that link to your Site. In short, bookmark anything and everything that links to your Site. The easier you make it for Google to find your Site with the Keyword you chose, the faster and more highly it will rank in search engine results.
If you want to be taken step by step through my Social Bookmarking Strategy and other Traffic Generating Techniques, Click the Hyperlinked Words found throughout this Article.
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