If you think everyone gives each other a calendar for Christmas every year, you’d be surprised.People do not get enough calendars at the holidays! Especially the desktop kind that can be used in the office or kept handily in a bag. Are you thinking of creating calendars as part of your marketing strategy? Let me show you six reasons why printing a calendar would be a good idea for your business.
1. It is a low-cost marketing tool
Because most calendars are displayed prominently it’s likely that your company logo and name will looked at very often. When you consider how often the typical calendar is viewed, you’ll start to realise how effective this can be as a marketing tool.If people look at your calendar at work, twice per day, 250 days per year and your calendars cost $5 each to print, that would boil down to a penny per look!
2. People will actually start to anticipate your calendar
Every year my father – who owns a dry cleaning business, has bought a similar calendar. It shows Norman Rockwell portraits. Hard to believe, but his customers apparently will start asking about next year’s calendar in October. They’re actually looking forward to seeing the next instalment!
His customers really love the tradition he’s built and actively look forward to seeing the next calendar.
3. You know who gets it and when.
You can control the distribution of your calendars. You’re in control of whether the calendars are given out personally by hand, or sent through the mail. If it’s a gift for your customers you can easily anticipate how many to print. Don’t forget to order a few extra for newer customers!
4.Customers see them as gifts, not advertisements.
Calendars are intrinsically useful, so they’re more of a soft-cell advertising technique.Customers are willing to accept promotional calendars because they are of use to the customer.A Customized Calendar can really add value to your customer relationship as a consequence.
5. Display a variety of images all year
Choose what theme you feel is appropriate, and try to alter the images to suit the seasons.
6. Calendars can become more valuable
Throughout the year, we seem to get busier and busier. That requires more jotting of notes and writing important birthdays and dates on your calendar. Some people even use their calendar to write phone number as well as keep important dates. How many times have you heard people say ‘I’m lost without my diary’? The calendar is truly a useful thing to receive so don’t be shy this year – be sure to give your customers one!
We print a Customized Calendar that includes information on hundreds of countries and their respective public holidays. Order yours today!
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