Which are you? Are you a sales gardener or a sales hunter? Can you be both?
Every organization should have a combination of great sales hunters and smart sales gardeners. In some ways, the sales gardeners are more like marketers than sales people. They focus on using key marketing techniques to draw leads to them. They work to master Inbound Lead Generation .
However, while a marketer may concern themselves with product placement and branding a sales gardener is going to plant seeds to get customers to come to them.
A successful sales gardener is someone that uses Buzzoodle Marketing effectively to more easily close leads that come to them. They might use SEO, Word of Mouth or Newsletters. There are actually many different kinds of marketing techniques that will help a sales person attract the right kind of leads to them.
What are the keys to attracting the customer?
- Free Reports and White Papers
- Asking for Referrals
- Search Engine Optimization
- Encouraging Word of Mouth
In reality you need to do as many things as make sense for your hot buyers to stay top of mind and make yourself easier to be found. That is why you must be patient to be a sales gardener.
Search Engines are the new phone book, and they are where many people go to find product and services. Not only will they look up where to find something, but they will look up product reviews, word of mouth, comments and search for discounts.
To be a good sales gardener, you need to plant seeds of information all over the web for what people will be looking for. If your company sells specialty groceries, add blog posts to your website about the organic products. Simple, but most companies and most sales people overlook this critical part of Buzzoodle Marketing.
Selling to hot buyers looking for your product is much easier than selling to someone that has no interested. A sales hunter will go out and produce generate leads quickly. But chances are they are going to have to keep working hard every day to keep producing results. A sales gardener is going to get a slower start, but they will build resources that over time will produce better and better results with the same effort.
You also do not have to be just a hunter or a gardener. You can be a sales hunter by day and a sales gardener by night. Many of the marketing attraction methods include writing articles and getting published, and doing those in the evenings will give you the best of both worlds.
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