If you are an affiliate marketer, there is one kind of affiliate program that you can join instead of the conventional affiliate marketing, which is called Pay Per Lead Program. You can define Pay Per Lead program as a program that will pay your commissions for every person that signs on to the merchant’s opt in list. Here I would like to describe how this Pay Per Lead program works, reported by Internet Marketing Indonesia Journal.
How will you Get Paid
If you do the conventional affiliate marketing, an affiliate will get paid only when a sales is made. But in Pay Per Lead affiliate program, the visitor that you bring to the merchant’s site will not have to buy anything. The merchant usually offers the visitor something valuable for free. All this visitor need to do is to just sign up an online form and when the visitor has confirm that he is inside the merchant’s opt in list, you will be paid. For more examples of visitors action that will make pay per lead commissions for you:
a. Signing up for an opt-in list. When visitors sign up, you will get paid
b. Taking a poll or filling out a survey. Visitor participates in a survey, you will get paid
c. Supplying contact information like a name/email address. Visitor fills in his/her contact info, you will get paid
d. Visitor fills in a form, you will get paid
e. Visitor joins a free program, you will get paid
Commissions
The paid out commissions can vary from $0.1 to $40 for each of the actions taken by a referred visitor. This action usually involved filling in an online form. The more complex the form, the higher the commission. And the more visitor that you can bring to join the merchant’s opt in list, the more that you will earn.
Marketing Strategy
Most of the merchants only want leads from certain country. It will not be easy for you to send targeted leads if your websites accepts visitors from all over the world. So the best marketing strategy for this program is by sending traffic from such a PPC Ad campaign like Google Adwords, Yahoo YSM, or else, and specify the target country that will lead the visitor to the specific offers, that only valid for that specific country.
Thousands of Products
By joining any one of the pay per lead program networks, which is usually called CPA networks, you can gain access to different type of products from all kind of business. This means your risk is very low. If any of the offers is not performing well, i.e. not making enough money for you, you can switch to another offers easily.
Multiple CPA Networks
You can sign up for multiple pay-per-lead affiliate networks to maximize revenue generation and success. Actually some of Pay Per Lead programs offer different commissions on different pay-per-lead affiliate networks. For example, an auto-related Pay Per Lead offers might give $30 per car quote request on Network 1, and $40 per car quote request from Network 2. If you unaware of this, you could lose $10 per lead. So you can remove this issue by signing up on multiple pay-per-lead affiliate networks and search for the highest commission per lead for the particular offers.
I hope that you will find this article useful and you have learned all the aspects of Pay Per Lead program as one of your option in Affiliate Marketing.
But before you start making any money with Pay Per Lead programs, you need to get traffic to your site. Learn how to get free traffic to your site and make money from this traffic.
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