If you place an effective sales video on your website or sales page the majority of the time it will convert higher than if you don’t.
Here are just a few popular examples:
• Infomercial – Think Slap Chop and Oxyclean
• QVC review
• Direct Sales Pitch
• Parody Video
• Product Review Video
• Product Description/Features Video
For decades, billions of dollars have been generated via television infomercials, to prove the point. An even more glaring example is YouTube, and look at how it’s changed the landscape of online marketing.
To optimize marketing videos for sales pages or traffic generation, keep videos between 30 seconds and two minutes (don’t publish anything longer than four minutes). If this sounds too short, keep in mind that most people are on information overload and quick and to the point is most effective.
They know you’re selling them something and they are looking for a reason to leave. This makes for a challenging audience.
It’s recommended that you give away valuable content in your video marketing, but when you absolutely can’t there are still some things you can do to improve your odds, keep it short and try using the A-I-D-A or “AIDA” method.
Simply put, A-attention, I-interest, D-desire, A-action
An alternate way to look at it would be — Problem…Agitate…Solution. That is, raise a Problem that resonates with your market, Agitate the problem by pointing out how this problem affects your market, provide the Solution to the problem.
The solution being you, your service, or your product.
Module 2 in Quick Video Marketing will help you write your script.
Some of the best commercials are “Ad hoc” in nature – consider the popular old “BluBlocker” TV commericals from Joe Sugarman. They actually acted as product demonstrations of the BluBlocker sunglasses from “ordinary people.” These diffused skepticism because of the real-life testimonials of people reacting positively, even surprised by how great the could see in the sunglasses. The reactions were genuine and were extremely effective in selling millions of dollar for the BluBlocker brand.
I had the great pleasure of actually meeting Joe in the fall of 2008, in Hawaii.
Here’s the bottom line: If you can integrate product or service demonstrations, before and after proof, and testimonials quickly, you’ll get sales. Just remember to do it congruently and with integrity.
Still worried about creating videos? Quick Video Marketing even covers how you can tap into video and not every have to show your face, if you’re hesitant to do so. Sound pretty easy…it should. That’s what Quick Video Marketing is all about.
Visit QuickVideoMarketing.com/videoprofits.html for our free 40-page Video Marketing Report.
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