The Publicists Assistant

Getting ready to grow your MOXXOR business

February 17th, 2009 | Author: Assistant

You’re on your way to doubling your business. This is a good thing… isn’t it? Sure, you’d have twice your sales and twice your profits. You’d also have double your enrollees, customers, training sessions, support calls, etc. As you can see, doubling your business may not be the blessing it seems to be.

The simple truth is that your actual product or service is almost an afterthought compared to the many tasks and systems required to run a successful home-based business (or any business for that matter). Many people start a home-based business because they enjoy selling the product or providing the service and end up putting in longer and longer days and falling further and further behind. It’s what Michael Gerber calls “working in your business instead of on your business.” The good news is that you can easily avoid this trap.

Best of all, avoiding the trap of working in your business is very easy to do.

Remove every activity and expense that is not producing measurable results. Don’t cling to anything you do or buy just because you’ve been doing it for a long time. Stop doing and/or buying anything that is not moving your business forward. Your stress will diminish while your profits blossom

Everything you do in your home-based business is either tactical or strategic. Strategic items affect the direction and focus of your home-based business in general and include marketing, planning, networking, training, opportunity presentations, etc. Tactical items affect portions of your home-based business such as accounts payable, inventory, estimating, etc. As the owner, you must focus on the strategic items just like the captain of a ship focuses on getting the ship where it needs to be. Decide who in your organization can best handle the tactical items and delegate them accordingly.

Eliminate your non-essential tasks and functions and properly delegate the rest and you may well surprise yourself with the many hours you save each week.

What will you do with the extra time?

This might be a great time to start working on those long term goals you may have been putting off. I advise my clients and downline to use the following four steps.

First, break the goal down into simple steps that you can accomplish on a weekly basis.

Second, concentrate on the current step without worrying about the bigger picture.

Third, do each step as it comes up. If you find yourself hitting a wall, simply divide each step in two and slow down. If you find yourself inspired to move faster, double up your steps each week. Accelerate or decelerate as needed. Just keep moving forward no matter what.

Everyone forgets the fourth step even though it is in many ways the most important. Before undertaking each step, decide how you will reward yourself for accomplishing it. This reward need not be expensive nor time-consuming. You must take care to pick a reward that is both creative and meaningful. For example, if you go out to dinner frequently, don’t reward yourself by going out to dinner. Read a book, see a sunset, go for a hike- What you do is not important. It is crucial for you to learn to stop beating yourself up for your failures and learn to celebrate your successes instead.

My coaching clients have told me that they’ve shaved as much as 15 to 25 hours from their weekly schedules. I can’t guarantee how much time you’ll manage to save each week. That said, every minute saved is a minute gained. How will you use it?

The prospect of doubling your business may have seemed daunting. Follow these simple steps and you’ll discover that doubling your business is fun, rewarding… and liberating!

Maybe you don’t want to double your home-based business. Maybe you want to have more time for family, friends, volunteer organizations, a second enterprise, traveling, or pampering yourself. It’s up to you because it’s your time. If there is one thing that unites all of us, it’s that none of us has forever.

Anthony Hernandez

Anthony Hernandez is a Certified Guerrilla Marketing Business Association Coach and author of Guerrilla Marketing Success Secrets with over 20 years of successful self-employment experience. He is proud to be a co-founding member of the MOXXOR WORKS Team. Visit Anthony’s Web page to learn more about the MOXXOR WORKS Team and our home-based business opportunity.