Email Strategies The Domains Marketing
In 1997 two brothers set out to change the corporate world. They used their Web site to collect over 100,000 emails to date, generate millions in sales and a click rates in the 60% to 80% range. Justin Sewell and his brother founded Despair, Inc. and used humor to build an empire.
Here’s an example of one of their funny copyright. It is their privacy policy:
“Despair, Inc.
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