Using dedicated server hosting for your website can improve your businesses competitiveness in this economic climate
If you are a small business looking to set up a website, deciding between shared and dedicated server hosting may be easier than you think. You are in a race everyday, with more competitors every minute, pursuing customers and profits, it is hard enough keeping up when everything is operating smoothly, but what happens if it should fail?
You have a superior product. Great! You have extraordinary customer service. Fantastic! But when your customers go to your website to place an order, they are met with nothing but error messages! On your side of system a blank screen stares back at you as you furiously pound away at your keyboard trying to remember the magic F key that will restore your website to its former glory. Your bookkeeper calls to let you know how may hundreds of dollars you are losing every hour your website is down. They can break it down to the minute or second if you would like. It doesn't help, but you thank them for the reminder.
Failures such as these in the past were acceptable because they happened to everybody; they were an almost inevitable part of conducting business online. You were happy to have a shared server grinding out your data; it was cutting edge and put you in touch with millions of people worldwide. However, with times changing, and expectations rising, so must performance. Waiting a week for a letter in the mail was once the standard. Now, you expect the e-mail with the spreadsheet and presentation attached to be in your inbox when you hang up the phone, or sooner.
If you are looking for a solution, then it may be time to consider dedicated server hosting. Dedicated hosting provides the stability you need to keep your website and business up and running nearly one hundred percent of the time, and usually with back ups in place for the other 0.1%. No more production lines sitting idle, no more empty trucks waiting in the dock to be loaded and no more calls from angry customers.
It is hard to put a cost on situations like this when they are encountered, beyond the hard costs of missed sales is the ripple effect that can occur in the relationship with potential buyers who saw that your brand was prone to errors.
The good news is stability is not the only benefit of having a dedicated server hosting solution, but scalability can also be baked in when making the decision to switch. As your website server is dedicated to you it can be customized and optimized to your website and your traffic. Your business will be humming along and can now cut into the competition's market share. You can also keep the momentum going, scaling up your capacity to do even more by seamlessly and transparently expanding your website to the next level without missing a beat. It is very comforting to know you will be a step ahead of the rest.
Dedicated servers also bring a high level of security to the mix. The bigger your business the more there is at stake. The importance of a secure system can not be overemphasized, and using a dedicated solution over shared hosting allows continuous monitoring of your systems and an immediate reaction to threats.
Although there is a cost differential between shared servers and dedicated server hosting, a thorough analysis of your business model, and a full accounting of the costs associated with down time, will more than justify the expense. If you are ready to take your business to the next level then you need to take your website to the next level, making it more secure and more robust.
Welcome, and Thanks for visiting... If you find this page useful, you might want to subscribe to the RSS feed for updates on this topic.
TPA Related Websites
