A Review Of The Reasons Why Search Engine Promotion Is Being Used Instead Of Conventional Advertising
Old Fashioned advertising comprises adverts in such areas as: newspapers and magazines, on TV, leaflet drops to homes, billboards and hoardings in busy areas, on the outside of busses and taxis, on parking tickets, and or course Yellow Pages.
These can be costly to produce and then update as business changes require, and so the increasing use of the internet and specific company web sites has brought about another way that is a more maintainable option for an organisation to market its products or services.
A recent document by PricewaterhouseCoopers found that Online spending grew 4.6% to
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