Conventional advertising is made up of adverts in such areas as: newspapers and magazines, on TV, leaflet drops to homes, billboards and hoardings in open spaces, on the outside of busses and wagons, on parking tickets, and or course Yellow Pages.
These can be costly to produce and then update as business changes require, and so the increasing use of the internet and specific company web sites has brought about another method that is a more maintainable option for a company to market its products or services.
A recent study by PricewaterhouseCoopers found that Online spending grew 4.6% to