The Publicists Assistant

A Good Online Marketing Plan Probably Comprises Of Some Pay Per Click Followed By Search Engine Optimization

November 30th, 2009 | Author: Assistant

A lot of people have a definite opinion as to whether pay per click or search engine optimization is the best way to do your Online Marketing. In actual fact it is most probably a combination of the two that makes the best online marketing package.

In the first instance pay per click should be used. It is very quick to set up, a well thought out campaign can be done and dusted within an hour and the results are instant. The benefit of this is that if you have got a few of your keywords wrong this will soon show up, giving you the opportunity to rectify the campaign as soon as you notice. The changes take place immediately and over the next day or two you can see if your changes have fixed the issue.

Of course once you have got everything set up and running you could be tempted to leave it as it is and have pay per click as you only sort of Online Marketing. This would be a blunder. Once the tried and tested keywords and phrases are doing the job and brining in the sales you can then turn your concentration to the organic Search Engine Placement of your website by looking at some search engine optimization.

Search engine optimization should, when done properly, put your website on the first page of the organic search listings for the keywords that have already been used and tested by the pay per click. The searching public are ten times more likely to click on an organic website listing than on a pay per click advert. So although pay per click is fine as a start the real winner is getting a good organic Search Engine Placement.

It does however take time for this sort of service to have an effect. Even though a lot of the keyword process will have been done there may be alterations to your website and then the most critical link generation work will begin. As this consists of promoting your website across the internet it is a much longer process, requiring the search engine robots to build up a picture of your internet site as a popular, honest one.

It should be possible to recruit the services of a Search Engine Optimisation Company to carry out the work. They will generally be a lot more effective than you. Although they will want an initial fee for the ground work involved no further payment should be requested until they get your chosen keywords on page one of the organic section.

As soon as this takes place the need for pay per click will evaporate. As long as you have a deal with the Search Engine Optimisation Company that you pay an agreed amount per week for each keyword that is listed on page 1, you will find that the cost of this service per sale is tiny compared to the pay per click which just keeps growing the more customers go to your site.

So in a nutshell, pay per click is ideal to get the ball rolling and test the keywords out but search engine optimization represents the long term cost effective answer.