To many retailers having windows along the front of the store is seen as a liability. First there is the added risk of broken windows and the potential injury to passers by. Next there is the open invitation windows make to thieves. Finally there is the lost revenue from the non-wall space running along the front of the store. Others realize just how valuable windows can be to the overall performance of their store. If you open a dollar store with windows running along the front, then read on. In this article we will review 5 ideas to leverage those store windows to grow sales of the dollar store merchandise you have in-stock.
1) Paint murals and banners on the glass. Hire a sign painter to paint your windows. You can change the murals with the seasons, or create murals with characters and change the surrounding window to match your needs. Well-done murals will attract attention. They will draw shoppers to your store.
2) Advertise current store specials and newly arrived merchandise. Create banners and post them on the windows for those who pass your store to see. But don’t stop there; also add banners and posters to present newly arrived dollar store merchandise that may be of interest to your shoppers.
3) If you open a dollar store use your windows to let prospective shoppers know what departments and dollar store merchandise you routinely stock in your store. Have a painter list the departments or the hot merchandise you carry across the top of the window. This strategy doesn’t affect visibility into the store. As a result you could use this in combination with one of the other ideas listed in this article.
4) Show off merchandise by placing bulk displays against the glass. Any time you receive a bulk shipment of merchandise the front windows are the perfect place to start your display. Be sure to include signage facing both into and outside the store. As merchandise sells down you can either move the remaining items to a smaller display area or onto shelves in the aisles of your store.
5) Showcase your store – if you open a dollar store use the windows to frame samples of the dollar store merchandise you carry. There are many options to this idea. You can actually have frames painted onto the windows to highlight specific portions of your store. You can have frames painted and then bring displays in to match the size. Fill those displays with newly arrived items, sale items or seasonal items.
To your dollar store success!
Find out how you can open your own dollar store business. Bob Hamilton is an entrepreneur, author, writer, business consultant and trainer.
Article Source:http://www.articlesbase.com/small-business-articles/5-ideas-to-leverage-store-windows-when-you-open-a-dollar-store-897683.html
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