As more Tampa and Brandon professionals increase the number of email marketing programs due to their diminishing advertising budgets in 2009, it is important to grasp which statistics you should monitor and how doing so can help future email marketing campaigns. Most email marketers today monitor stats that are directly related to their specific email marketing objectives. For example, if you are broadcasting HTML emails to prospective customers you may utilize open rates as a metric of your campaign’s success. Other stats which may help your email marketing campaigns moving forward include: open rates for each day and time, click-through rates and conversions.
As a Tampa or Brandon business in the development phases of an email marketing campaign, would you be interested in learning what kind of open rates other email marketers are getting? According to popular email marketing services provider Aweber, the average open rate within their network for April 2008 was 13.6%. Do keep in mind that the figure may not be relevant or a realistic figure for your specific industry, nevertheless if your open rate is below this number do not feel discouraged. What you should take out of this number is simple, if your open rate increases over a limited period of time than more subscribers are reading your broadcasts and vice a versa. The next stat related to open rates which may be of great importance to your Brandon email marketing efforts include the day and time of your email messages.
Do you know which day and time has brought your email marketing efforts the highest success rate? Most email marketers will quickly answer “Tuesday, Tuesday, Tuesday”. Well, this may be true for many email marketers in the industry. The truth of the matter is that each of our email marketing programs or email marketing customers have a distinct message to offer a specific audience. So what functions for audience #1, may not function for audience #2. To have a better idea, simply test your email audience and monitor your statistics for each campaign. Within a few broadcasts, you may quickly find what works best for you and your specific audience.
In addition to monitoring your email marketing statistics, you may also want to ask your Tampa email subscribers or prospects to add you to their address book or “whitelist”. This will help you to increase the response of your email marketing programs.
If you’re a Tampa or Brandon business utilizing email marketing and would like to learn how email marketing may help you get more leads, increase service total sales and brand awareness, simply register for Spotlight Creation’s free informational e-newsletter.
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