During the recession, it seems instinctual to reel in your marketing campaigns. However, many business owners who are seeing growth right now have actually ramped up their marketing efforts. Marc Joseph, President and Founder of “Dollar Days” recommends hiring professional copywriters to create keyword-rich articles that will make your website more visible in search engines. His editorial team was able to get his website in the top 5 search results for competitive keyword phrases like “wholesale souvenirs.” Content is king — and, for a small price, you can get the word out across multiple internet channels and reach even more consumers than you would have through snail-mail campaigns. Continue reading for more valuable recession tips from MarketingSherpa’s 2009 B2B Marketing Summit.
While it may seem counter-intuitive to slow down now, one of the best recession tips you’ll hear is to focus on your marketing. Now, more than ever, you’ll need to ramp up your marketing department. Have employees attend marketing workshops and learn more about e-commerce marketing to do more business online. Research social networking and viral video opportunities to see how you can create a “buzz” around your company and establish yourself as a market leader. Remember, many businesses are throwing in the towel now or cutting back on their marketing agenda, so if you take this time to catch up on the latest industry news, improve your internet design and pitch to the search engines, your company will naturally rise to the top.
One of the more unconventional recession tips is to consider starting up an eBay business on the side. Whether you are naturally “crafty” and love making things or you just have a lot of garage sale and antique items you’d like to get rid, there is an online market for what you’re selling. As with any job, you may need to create promotional articles to lure people to your site. Aside from eBay, you may try a site like www.craigslist.org or www.etsy.com to sell some of your goods. This supplemental income can really help during a down economy. People are still buying now if the items and the prices are right.
Rene Lacape is a well trained insurance broker. He has been handling many kinds of insurances for the past many years. He still does well in his chosen field and is sure to help more people who will need his expert advice. Contact him now.
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