The Publicists Assistant

Build Your Business Potential With Marketing Public Relations

September 19th, 2009 | Author: Assistant

For any business to survive there are several keys. First the business must offer a great product. Second, the business must effectively manage its costs to produce that product. And third the business must have great marketing public relations.

Even if a business has a great product and can manage productions costs, without good marketing public relations, it will not succeed. There have been many businesses with the first two keys that have missed out on the third and they are now history.

When we talk of marketing public relations, we are talking about a business’ reputation. Without a good reputation many businesses fail. If a business originally began with a poor product, but then improves the product, the damage may have already been done. It may be too late to save such a business. People will always associate that first product with the company.

The public is willing to forgive a company that has a good reputation for a model that does not meet their expectations. If that product is quickly replaced it goes to actually reinforce the public image of the company.

If your company had a bad start is there no hope? Of course there is hope, however you will need to work with extra diligence in the area of marketing public relations.

There are several ways that businesses can overcome such temporary setbacks in reputation.

Offer samples of the best product you can produce. Diet sweeteners developed a bad reputation in the 1970s. Cyclamates had been banned as causing cancer in 1969. Saccharine had a very bitter aftertaste. In 1984, everyone got a gumball in the mail which contained a new artificial sweetener. Almost overnight the reputation of artificial sweeteners changed due to the blue packets. With the image change, aspartame became the sweetener of choice for everything from soda to dipping strawberries.

A second way to change marketing public relations is to offer a better warranty. Kia motors used this strategy to gain a large share of the market. The first Kia’s sold in the United States markets were far from the best vehicles ever built. Even after Kia began to improve their vehicles but had a reputation to overcome. They began to offer the best warranty in the industry at the time, ten years or 100, 000 miles for all their vehicles. Today, they have gained a respectable share of the market.

A better price can also help to overcome a former bad product. People may overlook a former bad product if you currently offer a better product at a lower price. The nickels and dimes strategy says to begin with a low price for a better product. If your product is equal to or better than your competition, you will gather a following that is willing to over look your past mistakes.

If you want to overcome problems with your public relations in marketing and businesses past and become a great company today, you must have good public relations and marketing firm.