The Publicists Assistant

How to choose the best Automatic Email Responder Software

April 20th, 2009 | Author: Assistant

Some of the answers I want to provide are to questions like, can you benefit from having an auto responder and what does it do anyway, how can you use an email automatic responder and should you subscribe to a monthly service or buy your own automatic responder software ?

But first what is an auto responder ?

In its simplest form an auto-responder or automatic responder, enables anyone to broadcast emails to people, in small or large quantities, using details from one or more subscriber lists. Most email automatic responders also allow you to collect and store web site visitor details in a database.

Whether you need an unlimited automatic responder will depend on your future use. Right now you may only plan to have one list, but that could soon change when you want to split the list into different target groups.

If you decide to purchase automatic responder software an unlimited autoresponder would be best, unless you can get a seamless upgrade to add more responders later.

Advanced email automatic responder features and benefits

One of many benefits is being able to personalize your emails, for example, adding the subscribers name to the subject line increases the possibility of your emails being opened rather than just deleted, unread.

You can also place the subscribers name in the body of the email with links to product pages on your website will also increase traffic and sales.

Some automatic responder software also enables you to set up tracking links that mean you can determine if, when and by whom your messages are being read.

The use of filters enables you to send email to subscribers based on selected information held on a subscriber in the database.

Keeping your subscriber list free from junk email addresses is easy with advanced features of some automatic responder software that automatically delete junk subscribers from the database if emails are not delivered. This helps to avoid problems with your Internet service provider (ISP) because the automatic responder software routinely removes invalid email addresses.

Messages can be easily setup ahead of time and sent automatically at varying times allowing you to set and forget. With automatic responder software to help build a mailing list you can encourage subscriber loyalty and use email messages to drive repeat traffic to your website.

An email automatic responder has many uses

Use your autoresponder to give away free stuff to increase your website traffic
Provide message links to back issues of your e-zine archives
Publish free reports related to your business or web site.
Publish a survey to help you serve your subscribers better
Publish testimonials or endorsements in your auto-responder messages

With your own automatic responder software you can benefit from being more adaptable and in the long term it can be cheaper than using an email automatic responder service.

For further information on what to look for when considering an auto responder see our page on choosing an email automatic responder